So, you have written your book, polished every word, and designed a cover that makes you proud. Now comes the next big decision: where should you publish it? Amazon's Kindle Direct Publishing (KDP) and IngramSpark are two heavyweights in the self-publishing world, each offering unique perks (and a few quirks). To help you decide, let us break down the key factors—distribution, fulfillment times, royalties, print quality, and more.
Distribution Channels, Amazon KDP vs IngramSpark
Where Will Your Book Travel?
Amazon KDP gives you a golden ticket to Amazon's global marketplace, putting your book in front of millions of potential readers with ease. However, if you choose to distribute through IngramSpark, you might notice a slight delay in your book appearing on Amazon. It can take several days for the print version to show up, which might slow down those exciting initial sales.
But here is the upside: IngramSpark has a distribution network that goes beyond Amazon. Think Barnes & Noble, independent bookstores, libraries, and educational institutions. This broad reach can boost your book's visibility in places Amazon might not dominate. Just be aware that third-party resellers can sometimes list your book at higher prices, which might affect your sales and how readers perceive its value.
Order Fulfillment: How Fast Will Readers Get Your Book? Amazon KDP vs IngramSpark
In the age of instant gratification, shipping times matter. Books printed via IngramSpark and ordered on Amazon can take anywhere from 2 to 4 weeks to reach the buyer. This is due to the coordination between IngramSpark's and Amazon's fulfillment systems. On the other hand, books published directly through KDP usually enjoy Amazon's speedy delivery, which can make a big difference when readers expect their books to arrive yesterday.
Royalties and Pricing: What Will You Earn?
With Amazon KDP, the royalty structure is straightforward. For eBooks, you can earn up to 70% royalties, depending on your pricing and where the book is sold. Paperbacks offer around 60% of the list price after deducting printing costs.
IngramSpark works a bit differently. Your royalties depend on the wholesale discount you set for retailers, typically between 30% and 55%. This means your cut could range from 45% to 70% of the list price after printing costs. Setting a higher discount might entice more retailers to carry your book, but it will also reduce your profit margin. It is all about finding the right balance.
Print Quality and Format Options: Does It Look as Good as It Reads?
If you are a stickler for print quality, IngramSpark might win you over. It offers a wider range of options, including hardcover formats, different paper types, and color printing. This makes it a great choice if your book relies heavily on visuals or if you want a premium feel.
Amazon KDP has made strides, recently adding hardcover options to its print-on-demand service. However, it still offers fewer customization choices compared to IngramSpark. If you need specific design features, IngramSpark might better suit your project.
Other Important Factors to Consider
ISBNs: KDP offers free ISBNs, but Amazon will be listed as the publisher. IngramSpark requires you to buy your own ISBN, which allows you to maintain your own publishing imprint—a nice touch for branding.
Exclusivity: Enrolling in Amazon's KDP Select program gives you promotional perks but requires your eBook to be exclusive to Amazon. IngramSpark does not have such restrictions, giving you the freedom to distribute your eBook wherever you like.

Which Platform Should You Choose?
If fast fulfillment and immediate access to Amazon's massive audience are your top priorities, Amazon KDP is the way to go. However, if you value wide distribution, premium print quality, and more format flexibility, IngramSpark offers compelling advantages.
Ultimately, the best choice depends on your publishing goals. Some authors even use both platforms to maximize reach—KDP for Amazon sales and IngramSpark for expanded distribution. Whatever path you choose, the most important thing is that your book finds its way into the hands of eager readers.
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